Business Essentials

Get to know more about the businesses in Azle!

How many years have you been in business?

Our new clinic opened for business in September 2022.

I understand this is a “family affair” – how many chiropractors have been in your family?

Chiropractic Bronson Family History

Dr. Britton Bronson is a fourth-generation chiropractor and the ninth in the Bronson family, dating back to 1925.

When Dr. Gerald Bronson, Sr. married Dr. Mary W. Bronson and established The Bronson Clinic in 1925, the profession was still in its infancy, only 30 years after the discovery of chiropractic in 1895 by D.D. Palmer when he found that a misaligned vertebra in the spine can have an adverse effect on the nervous system. He tried his idea of manually adjusting a vertebra in the spine of a deaf janitor named Harvey Lillard. The two became witnesses to what many people considered a miracle. The deaf man began to hear again, and Dr. Palmer began the development of “chiropractic” (translates as “practice by hand”).

Upon graduation from Texas Chiropractic College in 1924, the new doctors began one of the early chiropractic practices in Texas. After six years in Ranger, Texas, they relocated to downtown Fort Worth in 1931 and built one of the largest chiropractic practices in the state, serving up to 80 patients per day. Their initial advertising was a neon sign facing the popular Hollywood Theater from their window in the Neil P. Anderson building. People brought their whole families, recommended it to friends, and the Bronson Clinic began to flourish and gain credibility.

The second generation took over in the 1950’s when Dr. Gerald Bronson, Jr. joined the practice and took over after the passing of his father. His mother Dr. Mary Winifred Bronson remained on staff and his wife Helen served as the office manager. The practice continued to flourish and soon welcomed Dr. Gerald’s son, the new Dr. Mark Bronson, as a third-generation chiropractor in 1985. Dr. Mark Bronson became the president of the Texas Chiropractic Board of Examiners, working closely with Governor Abbott to further and protect the chiropractic industry. His son Ross joined as the first fourth-generation Bronson chiropractor in 2019.

The new Bronson Heritage Chiropractic clinic serves to honor those who have gone before while welcoming the newest chiropractor, Dr. Britton Bronson, to North Texas. Also a family affair, she is joined by her mother, Christie, and father, Bill, as business partners to help with operations and marketing. The clinic will serve Azle and surrounding areas with a pediatric and pregnancy chiropractic specialty, while also helping the whole family.

If someone has never been to a chiropractor before, what advice or therapeutic benefits do you tell them?

Chiropractic exists to give others the best possible quality of life by ensuring their nervous system and musculoskeletal system is functioning properly. Your nervous system is the most precious thing in your body, and it controls all functions through nerves that exit your spine. Therefore, spinal heath and nervous system health go hand in hand. When the spine is not aligned, this can disrupt the nerves in that area. Imagine you have a water hose with a kink in it, so when you turn it on only a trickle of water comes out. This mimics the decreased nerve supply in that area. As a Chiropractor my job is to remove the kink so that the water, or nerve supply, can flow uninterrupted. This helps to restore the communication between your brain and body, which allows you to function more efficiently.

There are many issues that come to mind when people think of chiropractic, such as headaches, joint pain, back and neck pain, decreased range of motion, etc. But it is important to note that chiropractic can also help with many issues that people don’t often think about, such as trouble sleeping, constipation, high blood pressure, anxiety and depression, balance issues, and more.

Chiropractic for pregnancy and pediatrics comes with even more benefits. Chiropractic during pregnancy can help ease aches and pains, balance the pelvis so the baby can get into the proper position for birth, and decrease labor times. Chiropractic for pediatrics can help with breastfeeding issues, tongue tie, plagiocephaly, torticollis, colic, trouble sleeping, reflux, gas and constipation, ADD/ADHD, sensory processing disorders, and so much more.

So many issues can be directly, or indirectly, traced to a disruption in the body’s neuro-musculoskeletal system.

Our clinic uses special scanning technology called the Insight Scan to get a detailed look at the patient’s problem areas and see progression during care. The scans show tension patterns, inflammation, and nervous system stress. They involve no radiation and are even safe for newborns and pregnant women.

Treatment is designed to fit the patient’s needs and generally involves adjustments and/or therapy. For babies, adjustments look quite different and do not involve any twisting or popping. The pressure used is similar to one feeling a ripe tomato.

Do you have a specialty and/or something the community may not know that you do?

We specialize in pregnancy and pediatric chiropractic. Dr. Bronson sees many pregnant women seeking help due to their baby being in a breech or transverse position. We continue to help new babies thrive after birth trauma.

What’s the best advice you’ve ever received?

The best advice I [Bill Bronson] ever got was from my parents. My father, Dr. Gerald Bronson Jr., taught me that I’m only as good as my word. I broadened his lesson and believe people, though fallible, are good at heart unless they lie. Particularly if they lie to advance their agenda or prevent getting into trouble. Dishonesty is something I think people use as a shortcut, and there are no shortcuts in life. My mother tried to teach me to only worry about things I could change, which is easier said than done.

What do you love about this community?

I love how the people in Azle are so nice and seem genuine. We have experienced so many instances of strangers helping us and going out of their way sometimes. It’s humbling and I like being around people like that. I like it when I see people openly helping each other because they believe in it as a core value. It makes us very glad we chose to open our business in Azle.

Anything else you want to add?

All of us at Bronson Heritage Chiropractic want to serve the people of Azle and surrounding areas for decades to come. We’ve made our clinic a friendly and inviting place to be and provided some cost savings to help families. For instance, we offer a 25% discount for families of 3 or more who book their appointment together. And we offer a $15 credit to patients who refer a new patient to us. We have already helped so many with issues they didn’t know we could help with. We helped a baby turn from breach, toddlers with balance and health issues, and many back aches. Our pregnant patients love how our care makes them feel and enjoy bringing their babies in after they’re born.

See us on Facebook https://www.facebook.com/bronsonheritage and on the web at https://bronsonheritagechiropractic.com/

Our main phone is (888) 333-0491